Government Considers Cutting Target to 50% of All Sales by End of Decade

The government has announced that it is now considering reducing its existing target, proposing a new goal of achieving 50% of all sales by the end of the decade. This potential change marks a significant shift in policy direction and could have wide-ranging implications for businesses, consumers, and long-term market planning.

A formal consultation on the proposal will run until late October, allowing industry stakeholders, experts, and members of the public to submit feedback and evidence. The outcome of this consultation will help shape the final decision on whether the 50% target is adopted and how any transition would be managed.

Organisations affected by the proposed change are encouraged to review the consultation documents, assess potential impacts on their operations, and prepare responses that highlight opportunities, risks, and practical considerations for implementation.